I deal with a fair amount of artwork and audio ads for our brands and being a creative with lots of ideas, I often write the scripts or come up with the concepts of how work should look or sound. (nb. not knocking the input/importance of advertising agencies, I used to work for one). Now when I come up with my grand ideas and they take shape in my mind’s eye, I get hooked on this one look or sound and it’s hard to accept anything else besides what went on in my head.
However, I never get that precise execution. Sometimes my grand vision gets a little lost in translation, or the service providers take creative license eg. I want square but they think an oblong suits the project more, and other minor details like that. At this point I become anxious and worry as my vision gets modified. It’s like I built a perfect sand castle and then they come and start adding stuff and editing! But like that little kid building a sand castle, we’ve got to learn to play nice and let people in, when you do amazing things can happen!
I realised that lots of times, the new way can be just as good, just as beautiful, just as grand and awesome as and sometimes better than my original idea. And even more times, the great grand premise is still there, just dressed in different colours than the ones I chose. So I’ve actively begun opening my mind and fighting back that initial annoyance and road blocks I put up when faced with modifications. I relinquish control and tell myself that it’s all going to work out fine. See, besides the general “I had the idea and I really want it to look like inside my head” thing, my control comes from worry that it will go wrong because I didn’t do enough or pay enough attention.
I know you’ve all got your babies, ideas birthed sometimes painstakingly, that people will attempt to modify. I’m not saying roll over and let them have at it, but I’m saying to let them give their expert, and sometimes not so expert, opinions, let them have oblong and dress it in different colours. As long as the most important base premise doesn’t change, be open to looking at things another way, the view from the other side is still pretty darn awesome.
Happy Tuesday Guys!